Non-Profit Messaging | What’s At Stake?
Non-profits have a vital role in our communities, working towards making the world a better place. However, in order for these organizations to be successful, they must have a clear message that resonates with their audience.
One non-profit that does this exceptionally well is Habitat for Humanity. Habitat for Humanity's message is simple and clear: "Everyone deserves a decent place to live." This message is easy to understand and emotionally resonant, making it easy for people to connect with the organization's mission and become engaged with their work. By focusing on this clear message, Habitat for Humanity has grown to become one of the most well-known and respected non-profits in the world.
As StoryBrand founder Donald Miller states, "A clear brand message makes it easier for people to understand how they can help make a difference." By communicating their message effectively, Habitat for Humanity has been able to attract volunteers, donors, and supporters who are passionate about their mission.
Other non-profits that have successfully communicated their message include the Make-A-Wish Foundation and the American Cancer Society. The Make-A-Wish Foundation's message is "We grant the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy." The American Cancer Society's message is "We save lives by helping people stay well, helping people get well, by finding cures, and by fighting back." Both of these messages are clear and emotionally resonant, making it easy for people to understand the organization's mission and how they can get involved.
If your non-profit organization is looking to improve its communication and messaging, here are three actionable steps to consider:
Clearly define your organization's mission and goals. This will serve as the foundation for all of your communication and messaging efforts.
Develop a clear and concise message that resonates with your audience. This message should be easy to understand and emotionally resonant, making it easy for people to connect with your organization's mission.
Communicate your message consistently across all platforms. This includes your website, social media, email, and any other communication channels you use. By consistently communicating your message, you will build trust and engagement with your audience.
In conclusion, a clear message is vital for non-profit organizations to be successful. By following the examples of organizations like Habitat for Humanity and Make-A-Wish Foundation, and by taking the steps outlined above, your non-profit can communicate its mission and goals effectively, build trust and engagement with your audience, and ultimately make a positive impact on the world.