Does Email Still Work?
As a brand, effective communication with your customers and contacts is crucial to maintaining a successful relationship. One of the most common methods of communication is email marketing, but determining the appropriate frequency for sending these emails can be challenging.
Recent research has shown that the ideal frequency for marketing emails is between one to four per month. Campaign Monitor's study found that sending emails too infrequently can cause your contacts to lose interest, while sending too many can lead to unsubscribes and marking as spam. Additionally, it is important to consider the type of content being sent. A weekly newsletter with valuable information may have a higher engagement rate than daily promotional emails.
It is also important to note that different industries and types of businesses may have varying optimal email frequencies. For example, an e-commerce store may need to send more frequent emails with promotions and sales, while a B2B company may only need to send emails a few times a month with industry news and updates.
In order to provide value to your audience, it's important to ensure that each email you send contains helpful and valuable information. This can include tips and tricks, industry news, or exclusive offers. Additionally, it can be beneficial to plan ahead and have a set of 52 emails ready to go, one for each week of the year. This allows you to stay consistent in your communication and ensure that your audience is always receiving valuable information from your brand.
Ultimately, the most effective approach is to consider the preferences and needs of your audience. A survey or poll can provide valuable insight into the ideal email frequency for your specific audience.
In conclusion, determining the appropriate frequency for email marketing requires a balance between maintaining engagement and avoiding over-communication. A general guideline is to aim for one to four emails per month, but this can vary depending on the type of content being sent and the specific needs of your audience. It is essential to stay attuned to the preferences of your contacts and be willing to adjust your email strategy accordingly. Additionally, it is important to ensure that each email contains helpful and valuable information and to plan ahead with a set of 52 emails ready to go, one for each week of the year, in order to ensure consistency and value for your audience.